PARIMA Digital Conference 2021 - Resilience Week V2.1

Resolving Crises in the Evolving Risk Landscape

22 March

Asia Pacific


Brand and reputation are the most valuable and vulnerable assets a business has. Brands embody and encapsulate everything a business does, and its customers expect. With the growing value of brands comes the increased need to protect the company from the legal, financial, operational and marketing impacts arising from ‘in-market’ business and product crises. This webinar looks at the increasing frequency of product recalls and the impact they are having in terms of brand damage and consequential loss. Working through real life examples, we provide a roadmap for best practice both in terms of preparing for and resolving in-market crises.


Mike Malaure - Sedgwick
Mike Malaure

Managing Director - International

Sedgwick | brand protection

Matt Gigg
Matt Gigg

Director, Global Marketing

Sedgwick | brand protection

Steve Tunstall
Steve Tunstall

General Secretary


Key Takeaways

Here are some highlights from the session:

  • Brand and reputation are an organisation’s most valuable and vulnerable intangible asset, yet many still adapt a ‘hope for the best’ crisis plan until a major incident happens.
  • Time is of the essence. To protect their reputation and the trust of their customers, corporations should equip themselves with a well-defined response & recovery plan and a platform to effectively communicate, capture data and track the progress to be #riskready in the incident of a recall.
  • The cost of a recall is beyond refunding or replacing damaged products; this may include but not limited to a decline of customer trust leading to loss of sales, environmental responsibility on the disposal of products, liability on product-related damages, and legal repercussions for a lack of transparency with the authorities and customers.

Presentation Deck

Jeffrey Toh
Jeffrey Toh

Business Risk Consultant, Asia Pacific

FM Global

Jeffrey is a member of FM Global’s Business Risk Consulting (BRC) team in the Asia Pacific region. BRC services take a strategic approach towards helping clients identify the critical processes that drive their businesses and quantify dependencies on those processes. Through Business Impact Analysis (BIA), BRC helps clients to better understand the financial exposures to their businesses, to strengthen business resilience and develop effective risk management strategies.

Jeffrey joined FM Global in September of 2018. Prior to joining FM Global, Jeffrey was a Risk & Compliance Manager in the Group Finance department of The Great Eastern Life Assurance Company Limited, where he specialised in business process improvements and developing risk strategies. Prior to Great Eastern, Jeffrey served as a Corporate Improvement Manager in a publicly listed supply chain management company. He also had experience in performing financial statement audits in a range of industries, during his stint as a Senior Assurance Associate in Deloitte.

As a member of the Business Risk Consulting Group, Jeffrey is primarily responsible for conducting Business Impact Analysis, working in partnership with FM Global clients, to fully identify and quantify the client’s financial exposures as they relate to property and business interruption loss potential. The analysis Jeffrey performs often result in the identification of significant exposures that were previously unknown or not fully understood by the client, which potentially has a material impact to risk management decisions.

Jeffrey holds a Bachelor of Accountancy degree from Nanyang Business School, Nanyang Technological University of Singapore. He is also a certified Chartered Accountant.

Guido Gavio
Guido Gavio

Asia Complex Loss Director


Guido Gavio is the Asia Complex Loss Director for BELFOR Asia. He has more than 22 years of experience in handling restoration projects for companies suffering from losses after a disaster. He joined BELFOR Asia, then known as Relectronic – Remech as a Restoration Engineer in Australia in 1996. He rose through the ranks and was seconded to Thailand for 3 years from 1998 to 2001 before being posted to the regional Headquarters in Asia in 200

Guido studied electrical engineering at the Universidad Technologica de Buenos Aires in Argentina. Upon graduation, Guido worked at the National Institute of Industrial Technology assisting with research programs in the area of superconductors where he gained considerable hands – on experience in developing and building prototypes. Guido then migrated to Australia where he worked for Telstra in the design and construction of the cable and internet network.

Upon completion of the Telstra project, Guido joined Relectronic – Remech. BELFOR Asia has the capability to recover buildings, production lines and other property, following disaster incidents such as fire, explosion, earthquake, typhoon, wind, flooding, rain, water ingress, chemical spills etc.

The company has maintained the market leader position for disaster recovery in Asia for the past 25 years, and is now handling more than 1,600 industrial disaster incidents per year.